shifting cultural narratives through communications

With a rich professional journey that has included tackling broad business, cultural, and social challenges across a range of sectors, Stacey brings a unique sensibility to his work; believing in the power of strategic communications to organize and guide organizational operations. He has built a career that is both broad and deep; combining brand building and performance marketing with a strategic acumen that has helped clarify organizational priorities, build reputational equity, and shift organizational narratives.

After 17 years shepherding consumer brands, in 2012 Stacey’s commitment to racial equity and social justice steered him to the social impact sector where he’s applied his expertise in brand communications, strategic positioning, storytelling, and partnership-building to lead the communications function at national nonprofits, municipal agencies, philanthropic foundations, and global healthcare enterprises.

Whether adopting an asset framing practice to shift cultural narratives in philanthropy, designing a brand strategy for Walt Disney Parks & Resorts to increase park attendance among African American families, leading qualitative research to better understand reproductive health challenges facing women of color or developing a human-centered design initiative to scale a youth sports nonprofit, these experiences have yielded important learnings that have informed his approach to the role of communications as a tool for social change.